Invoices and newsletters need different email journeys
Separate essential account messages from marketing. Handle delivery failures and unsubscribing without losing important notifications.
The CloudCity journal
A clearer picture. A step forward.
The internet keeps changing. Find what matters for your business, explained clearly and with practical steps you can take.
Articles
30 articles
Keep your business domain under your business’s control
Know the domain holder, where notices arrive and which access to retain when working with an agency.
Moving the website? Do not accidentally break email
What to check in DNS before a migration: website, email, authentication and the period when old and new settings may coexist.
Domain renewal needs a process, not a good memory
Organise domain expiry dates, notices and payments. Avoid depending on one card or a colleague who happens to be away.
Clear photos, lighter pages: images on a business website
Choose suitable dimensions, efficient formats and sensible loading. A useful image should help customers rather than keep them waiting.
A good score is not the whole story: understanding website speed
Understand laboratory tests and real visits. Use LCP, INP and CLS to make improvements that people can actually feel.
A good form helps the customer finish
Clear labels, fewer fields and errors that explain the solution. Improve forms without pressure or unnecessary steps.
Can customers actually use your website on a phone?
Practical checks for menus, prices, forms and buttons. A narrow layout alone does not make a useful mobile experience.
Keep your brand fonts without a jumping page
Reduce font downloads, preserve language characters and check text when the connection is slow or the font fails to load.