Your business online

Search Console: your first checks after launching a website

Check ownership, page discovery and appearances in Google. Read the signals without expecting immediate or guaranteed indexing.

The CloudCity teamPublished 2 min read

Your website is published, but you do not know whether Google can find its pages or what people see in search results. Search Console provides information about the website’s relationship with Google Search. It does not automatically bring visitors or describe everything people do on the site. Used regularly, it helps identify concrete questions instead of encouraging random changes.

Start with ownership and access

Add the appropriate property and follow an available verification method. Some methods require DNS access; others use files or website configuration. Keep a business-controlled owner and grant collaborators suitable permissions. Do not later remove the verification record or file without understanding the effect. A person reading reports does not necessarily need your registrar password.

Check pages you want people to discover

Start with the homepage and a few important service pages. URL inspection provides information about a page’s status and offers a live test. Compare the inspected URL with the address you actually use, including HTTPS and redirects. Access problems, a noindex instruction or an inappropriate canonical address need investigation. Repeatedly submitting the same request does not fix the cause.

Use a sitemap to help discovery

A sitemap can identify important pages and help Google discover them. It does not replace links between pages or guarantee indexing. Submit the real sitemap generated by your platform and check that it can be read. Avoid including test pages, private accounts or URLs that redirect unnecessarily. The website should remain easy for ordinary visitors to explore too.

Read reports in context

A page excluded from the index is not automatically an error: some duplicates or pages with little search value may be intentionally excluded. In performance reports, compare relevant periods, pages and device types. A small number of impressions after launch does not support strong conclusions. Search clicks are not enquiries or revenue. Use reports to ask better questions rather than reach premature verdicts.

Make one change and assess it

If the right page appears for irrelevant searches, review its purpose, title and content. If people find a service you no longer offer, update the information and navigation. Record the change and allow time for recrawling and new data. Avoid changing every title, URL and structural element simultaneously: it becomes difficult to identify what helped or caused a problem.

Sources and further reading

A CloudCity editorial guide informed by the documentation below. Check the official source for rules and procedures that may change.

Back to the blog